About Attitude Attitude is a young Canadian company that offers a wide range of natural products, from ecological cleaning products to natural care for the whole family, including our four-legged friends. Many parents rely on the natural detergent for babies and the Attitude plastic-free baby wipes. The buttocks wipes are perfume-free and 100% biodegradable. All Attitude detergents and fabric softeners are dermatologically tested and gentle on the skin and the planet. Every Attitude product is made to do what it promises, with the health of our family and the impact on the environment in mind. To ensure high ecological standards, Attitude follows the criteria of renowned certifications such as ECOLOGO and EWG, and all products are 100% vegan.